The store with no name

One day when I went with Giancluca for a pizza we went to a street that I don’t know very well, San Vitale. For the most part it was not all that interesting other than the nice pizza at Spacca Napoli. I had thought that the pizzeria opened at noon but when we arrived we were told that it didn’t open until 12:30 so we just walked around for awhile perusing the relatively sparse offerings of shops. Then we ran across this place – the one with no name. I realized that I had been in this shop the first time I had ever visited Bologna over 20 years earlier and had been fascinated by it. It is a shop that principally sells all kinds of vintage advertising, posters, calendars, point of purchase displays and that sort of thing. There were posters for travel, posters for chocolates, posters for wines and liqours and even fascist propaganda posters.

I had remembered going there and had done a Google search for posters in Bologna to no avail. What a pity that it doesn’t have the visibility that it deserves because it is a fantastic and unique store. The proprietor is Antonio Niero and he speaks almost flawless English with a bit of a British accent. In fact at first I thought that he was a British expat.

As you can see it is not only posters, there are cards, buttons, and almost every imaginable advertising medium. It’s a fascinating shop, so if in Bologna it’s worth your while to stroll down San Vitale to number 54 and say hello to Antonio for me.

 

This entry was posted on Friday, June 26th, 2015 at 9:29 am and is filed under Culture, Travel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.